How to Create a Copywriting Portfolio Website: Templates and Examples for Success
Written by Monica Shaw
As a copywriter, your skill with words is your greatest asset. But in a digital-first world, having an online writing portfolio is just as essential as your ability to craft compelling copy. It’s your personal showcase, the space where your talent, creativity, and expertise converge, making it easy for potential clients and employers to see the value you bring to the table.
OK, you probably know all this, but let’s get to the crux of your burning question: exactly how do I build a copywriting portfolio in the first place? And if you’re just getting started, you’re probably also wondering: how do I create a copywriting portfolio with no experience?
In this post, I’ll show you the easy way to get started with your copywriting portfolio website with straightforward templates and some beautiful copywriting portfolios to inspire you.
I’ll also delve into why an online writing portfolio is a must for copywriters, what elements make a portfolio stand out, and how to optimize it for SEO to ensure you’re visible to the right audience. Plus, I’ll share how you can get started creating your own copywriting portfolio, even if you’re a beginner or have no experience.
Why Every Copywriter Needs an Online Portfolio
Your portfolio isn’t just a collection of your best work; it’s your professional narrative. A well-crafted portfolio helps you:
- Establish Credibility: A portfolio is your proof of competence. It shows you have the experience and skills to deliver results.
- Attract Potential Clients: When clients are searching for a copywriter, they’re looking for someone who can demonstrate their ability to solve problems and meet business objectives.
- Differentiate from the Competition: With so many copywriters out there, a strong portfolio helps you stand out, showcasing your unique voice and approach.
Whether you’re just starting out or you’re a seasoned pro, having a compelling copywriting portfolio website is crucial. If you’re a beginner, don't worry! You can create a copywriting portfolio with no experience by showcasing personal projects, mock-ups, or volunteer work. Need inspiration? Check out our copywriting portfolio examples below to see how others are presenting their work.
Use a Template To Make Launching Your Portfolio Easy
If you’re looking for a copywriting portfolio template, remember there are two aspects to this:
- Content, the stuff that makes you shine.
- Online execution, turning all of your amazing skills and writing samples into a beautiful online copywriting portfolio.
Content first, because this is something you probably already have in your back pocket. Your copywriting portfolio should include:
Your Best Copywriting Writing Samples: Your portfolio should feature a carefully selected array of writing samples that demonstrate your versatility and expertise. Choose pieces that reflect different styles and formats, such as blog posts, landing pages, email campaigns, and social media content. (If you don’t have any writing samples, read this.)
Your Copywriter Bio: Start with a brief bio that introduces who you are, your background, and what you specialize in. This is your chance to convey your personality and unique approach to copywriting, making a strong first impression on potential clients or employers. Learn more about how to write a compelling copywriter bio.
Your Resume / CV: Include a professional resume that outlines your relevant work experience, education, and any notable achievements and memberships. This helps to provide context to your work samples and gives potential clients a fuller picture of your qualifications.
Contact Information: Obviously! Make it easy for interested parties to get in touch with you by including clear contact information. This could be a dedicated contact page or simply your email and phone number prominently displayed. And don’t forget social media links. Sites like LinkedIn are increasingly popular tools for networking and making first contact.
That might sound easy enough, but how to put it all online? Unless you sideline as a web designer, I highly recommend using a copywriting portfolio website tool that takes care of the design for you.
Writer’s Residence includes customizable copywriting portfolio templates that take the legwork out of the design so you can focus on writing and marketing your work. Our templates are designed specifically with copywriters in mind with a quick setup guide. If you have your samples already prepared, you can literally be up and running with a portfolio in minutes.
Copywriting Portfolio Examples for Inspiration
When creating your own portfolio, it’s incredibly helpful to look at copywriting portfolio examples to see how other professionals present their work. Here are a few standout examples that can inspire your own portfolio design and content: