Archive for August, 2013

More than just a writing portfolio

Wednesday, August 28th, 2013

Most of us started our writing portfolios because we wanted to use them as a tool for finding writing gigs. After all, you need a platform for sharing your work if you want to show editors and clients what you can do. But a writing portfolio isn’t just something you throw away once you get the job.

1. Writing portfolio = Website

We talk all the time about “writing portfolios” but what we really mean is “websites for writers”. The word portfolio is defined as a “set of pieces of creative works.” But professional writers should go for something more comprehensive: alongside your “creative works” is your biography, resume, blog, home page, testimonials, contact information… the list goes on. Your writing portfolio website is a comprehensive view of who you are and what you do. This in turn helps you…

2. Define yourself as a professional, not a wannabe

We were recently featured on journalism.co.uk in an article about making the most of portfolio platforms. I’ll tell you what I told them:

“For writers, especially new ones, you’re trying as hard as you can to portray yourself as a professional and one of those things is having a website that is tailored for you and doesn’t look like everybody else’s.”

Professionals in any industry, be it a writer, graphic designer or plumber, have a proper website with their own domain name. That website should encompass your portfolio, plus deliver those little extras that tell the world that you’re a pro who takes their job seriously.

2. An ongoing catalogue of your clips and writing samples

One of the things I’ve appreciated most about my own portfolio is that it’s helped me keep a record of my best writing and published works over the years. It’s an archive of my publications and also a pretty solid motivational tool – I love looking back at what I’ve done and seeing how far I’ve come. It’s a little extra push to keep me going for the next gig, and the next writing sample to add to my portfolio.

How I got my first writing gig

Wednesday, August 14th, 2013

The story of how I got my first writing gig – an article in The Daily Telegraph – is integral to the founding of Writer’s Residence. Today, I’m sharing this story with you in hopes that it will be useful to those just starting a writing career.

Here’s a overview, with time estimates:

  1. I quit my day job (instantaneous)
  2. I set up a website that declared myself a writer (about a week)
  3. I thought about things I wanted to write about and researched publications that might go for it (eternal)
  4. I pitched editors article ideas until one such idea was commissioned (a month or two)

Here’s the longer version…

First, the background

I studied math and was a statistician at a big bank in London before taking the plunge into freelance writing. I’ve always enjoyed writing, and have always written as a hobby (when I was a kid, I used to write imaginary travel articles about places I wanted to visit, and then staple the pages together into a “magazine” – my first foray into self publication!). I was also editor of my high school newspaper and worked at the Daily Illini student newspaper at the University of Illinois. But all of this writing stuff sat next to my interest in math and science, which seemed like a far more lucrative career prospect anyway.

So a career in math and science I had, but it didn’t make me happy (I partially blame the business suit I was required to wear at the bank). I came to realise that the aspect of my work that I enjoyed the most was the writing: be it writing business reports, academic articles or educational material. I’ve always liked the technical side of things, but what I really LOVE is putting that technical stuff into words that mere mortals can understand.

In 2008 I quit the bank and decided to devote myself to becoming a freelance writer. I decided to give myself 3 months to make a nudge into the business. I spent that time largely reading various books on “how to become a freelance writer” and pitching article ideas to editors. Two things were critical to my success:

  1. Being confident that YES I AM a writer and
  2. Capitalising on my strengths to get the gig

My writing website: the marketing machine!

The funny thing about being a writer is that it’s pretty easy to become one. It’s really just a matter of declaring yourself a writer, being confident in that declaration and showing off a few pieces that prove this declaration is true. To make this declaration “digitally”, I created a website, something that contained some writing samples and told the world that I’m a professional writer and I take my career seriously.

I had to get creative about what to put in my writing portfolio as I hadn’t really been published anywhere yet, and have written about this previously here: Writing samples: What if I haven’t been published?

Get over the dream to get closer to the dream

In my dream world, I would like to get paid to write about food, health and fitness (and I’ve made a lot of headway into this arena already, but that’s another story). At the start, try as I might to pitch to food and fitness publications, I found it super challenging to make any headway because I had no clips whatsoever. I soon realised that I needed to capitalise on my strengths: I have a math and science background and am capable of writing technical stuff in a non-technical way. So I decided to put the food stuff aside for a moment and seek out a science-angle for my first paid commission.

Give them something they can’t get anywhere else

I like to keep an eye on Science Daily, and stumbled across a press release about a research study into endorphins and runners high. This appealed to my interest in health and fitness, but also had a strong science angle that I felt I could explore with authority. It was also timely as the London Marathon was coming up.

I decided to contact the lead researcher cited in the article and ask if he’d submit to an interview. He did (most people are very happy to give an interview, especially scientists who are just thrilled to bits when someone is interested in their work). I then used that interview as grounds for a pitch to a few national papers. In the end, The Daily Telegraph bit, but it took a little work to seal the deal.

First, I had to follow up. A few times. When I mentioned that the work was starting to get press in other papers, I got a response. Guess what the editor asked:

“Have you any examples of what you have written before I could look at?”

So I sent a link to my website and this is what I got back:

“Get me 500 words by Fri first thing.”

Boom!

Back to dreaming

After that, getting new commissions got easier, and they get easier all the time now that I have a good collection of writing samples under my belt. It’s not all rock star writing – in fact, a good bulk of my work is in copywriting and content writing for small businesses. But it IS rock star writing because I’m doing it as a sole trader and have total control over who I work with and the jobs I choose to do. Now, over five years later I’m still a freelance writer. I’m also a freelance social media consultant, the owner and founder of Writer’s Residence and an Associate Lecturer at the Open University. I do it using many of the same tactics I used to get that first gig: be creative, be persistent and, perhaps most critically, present yourself as a professional who’s confident in what they do and takes their work seriously.

Suffice to say, I’ve never looked back at the bank… or its ridiculous outfits.

I would love to hear more writers tell their story about how they got their first gig. If you’d like to tell your story and have it featured on our blog, please get in touch!

Copywriters: What are your biggest career challenges?

Friday, August 9th, 2013

I’ve been talking to our customers a lot lately, trying to learn more about their specific use cases – what type of writer are they? And how do they use their online writing portfolios?

Something that’s struck me is just how many COPYWRITERS are using Writer’s Residence because it’s a handy way for them to distribute their writing portfolios to potential clients and job opportunities.

Given that Writer’s Residence is all about helping writers market themselves, I’d like to do more for the copywriters among us, be that by improving the site to better serve the needs of copywriters, or by writing useful articles about copywriting here on the blog.

To that end, I’d like to hear from the copywriters out there: what are your biggest career challenges? What boggles you when it comes to marketing your work? How are you using your websites in your career, and do you wonder if you could be using it more productively? Are there things you wish you could do to market yourself that you’re not doing because you don’t know how?

Let me know… and non-copywriting writers should feel free to chime in, too. Most of these questions apply to us all!