Andrew Crofts on Writer’s Websites

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Ghostwriter Andrew Crofts is my personal hero of the writing world. His book, The Freelance Writer’s Handbook, is perhaps the single most influential book in convincing me to take the plunge into freelancing. More than a mere how-to guide, The Freelance Writer’s Handbook manages to deliver a solid dose of motivation along with all the essential tips on finding markets, making contacts and pitching stories.

skitched-20090204-122701.jpgOne of Andrew’s key messages in his book is the importance of marketing. Marketing is how you persuade people to pay you to write. Recently, I was very fortunate to have an email discussion with Andrew about marketing and how a website should fit into an aspiring writer’s marketing machine. Here’s what he said:

Setting up a website was the best marketing move I ever made. It has brought in a host of interesting enquiries and leading to a dozen number one bestsellers and trips to a variety of places from Bermuda to Lahore. Within a year of starting it was virtually my only marketing tool, permanently out there in the ether waiting to be discovered and followed up by potential clients. I firmly believe that every writer should have one.

Unsurprisingly, Andrew is using his website as a marketing tool to promote his new book, The Overnight Fame of Steffi McBride. In this case, Andrew is taking web marketing to a whole new level by creating a website for Steffi McBride herself, with a Twitter feed and Facebook page to boot. Some say it’s going a little far, but even so, he’s getting attention and that’s what marketing is all about. But it also proves that marketing is tough and there’s no guarantee that you’ll get it right, even with a simple website. No wonder so many people are nervous about biting the bullet and building a website – what if it doesn’t work?

One of our goals with Writer’s Residence is to take this worry out of the website process. As such, I was very happy to read Andrew’s kind words about our product:

A website can be expensive and time consuming, and seem a little daunting to a newcomer. What Writer’s Residence has done is create an easy to understand and easy to afford package which removes every excuse for avoiding taking the plunge. A brilliant concept, beautifully presented.

Thanks, Andrew.

Andrew Crofts
The Freelance Writer’s Handbook

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