Featured Markets: Health and Fitness Magazines

Health and fitness writing is a booming market and great place for freelancers to strut their stuff. This post contains an overview a few health and fitness magazine that welcome freelance submissions.

Common Ground


Writer’s Guidelines

Description: Common Ground is a San Francisco-based magazine dedicated to healthy living. They cover “the environment, progressive nonprofits and activists working in the Bay Area, socially responsible businesses, stories about spirituality and personal growth, healthy food and living, organic farming, innovations in education, cultural creatives, music, as well as art and photography spreads, particularly those related to our core themes and story areas.”

What they want: Stories should be based in the SF Bay Area. They are looking for: “pithy”, local news shorts for Mindful Living (350-450 words) at the front of the book; longer features (1500-2200 words) in a strong, lively narrative style; profiles of local visionaries and community activists who are making a difference in Northern California; short 1st-person essays (850 words)

Who they want: Journalists and freelancer writers with a track record of published magazine and/or newspaper articles, books etc.

Payment: Fees vary according to the type of piece and the amount of reporting or research required.

How to pitch: Common Ground asks for a short 1-2 paragraph précis of your article ideas and a brief bio. If you have published clips, send no more than one or two samples, or refer them to a website where they can review them. Submit pitches by e-mail or snail mail.

Eating Well



Description: EatingWell is a U.S. bimonthly food magazine that focuses exclusively on eating healthfully. Their readers are interested in cooking and nutrition science, the origins of food and social issues related to food networks. Their voice is “journalistic and authoritative” and covers nutrition with a “newsy, science-based approach”.

What they want: Articles for their front-of-book sections on food and nutrition – seasonal picks, trends in nutrition/health, food culture, and timely nutrition topics with a service-based slant. Read the guidelines for details on freelancer-friendly columns.

Who they want: EatingWell welcomes new writers for their front-of-book sections. They also accept food/culture-based travel stories and food stories from established writers.

Payment: Up to $1/word.

New writers should start off pitching front-of-book ideas.
They prefer pitches via e-mail.
Describe your idea in two-to three paragraphs.
Be sure to explain “why now” and where the story fits in the magazine.
Share a few sentences about your experience.
Do not attach clips; sell them with a great pitch.

How to pitch: Read the guidelines for the appropriate editor.

Her Sports



Description: Her Sports is a bi-monthly magazine for smart, active women who use sports and fitness to balance their busy lifestyles. Readers are “strong, independent women who participate in a variety of active sports or who are motivated to adopt an active lifestyle and are looking to Her Sports for the encouragement to get them out the door.”

What they want: Feature and department articles.

Payment will be determined on a per-article basis based on the research requirements and story length, as well as the proven experience of the contributor. Her Sports buys all North American serial rights, and payment is made on publication. General fees range from $150 to $450.

Tips: “The voice of Her Sports is one that is intelligent and lively, while also motivational to women athletes of all ability levels and ages. Please keep in mind that creating a “motivational” tone can be tricky. Stories should encourage women to lead active sports lifestyles through compelling language and stories that avoid clichéd approaches to writing.”

How to pitch: Query letters via e-mail are preferred. Send queries to editorial@hersports.com.

Sacramento Fit

Sacramento Fit.jpg

Editorial Calendar

Sacramento Fit Magazine (SFM) is a health and fitness magazine covering the Sacramento Metropolitan area for people who crave an active and healthy life. SFM covers topics on nutrition, fitness training, healthy living, local athletes, regional sporting events, product reviews, the latest gear, as well as a comprehensive calendar of local activities and events. Published bi-monthly, SFM also features regular articles dedicated to Sacramento style and life, because being fit means more than just working out, it means feeling and looking your best.

What they want: Unique, creative ideas that are “original, though not outlandish.”

Who they want: Writers from all ages, types and backgrounds. “More important than journalism experience is knowing a subject very well and being able to write clearly about it. Good candidates include degreed health professionals and/or freelance writers who have experience writing health and fitness-related articles for other publications.”

Payment: $250 for feature articles and $50 for department articles.

Read their guidelines for example articles and detailed instructions on how to pitch. “Remember, we don’t know exactly what we’re looking for–if we did, we’d simply assign it or write it ourselves. Show us something we haven’t seen. And please–no boring “How aerobics is good for you” type stories, and make sure your cliché filter is turned on before you start writing.”

How to pitch: Visit their website and fill out one of their query forms: query form for departments or query form for features

Yoga Journal



Description: Yoga Journal covers the practice and philosophy of yoga.

What they want: Queries on the following themes: leaders, spokespersons, and visionaries in the yoga community; the practice of hatha yoga; applications of yoga to everyday life; hatha yoga anatomy, kinesiology, and therapeutic yoga; nutrition and diet, cooking, and natural skin and body care.

Payment: Payment varies, depending on length, depth of research, etc.

Tips: “Keep in mind our editorial department’s three E’s: Articles should be enlightening, educational, and entertaining. Please avoid New Age jargon and in-house buzz words as much as possible.”

How to pitch: E-mail queries to queries@yogajournal.com.

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